Just as people look online to check a restaurant or service provider before making a reservation or appointment, prospects and referrals are probably vetting you (among others) to determine whether to contact you. Who are they seeing?
In this episode, Laura Gregg and David Partain dive into the world of digital marketing and personal branding with April Rudin, founder and president of the Rudin Group. April shares four tips to make your digital presence more interesting and effective.
Founder and President of The Rudin Group, April J. Rudin is widely acknowledged as a top marketing strategist for the financial services and wealth-management sectors. Distinguished by her ability to forecast and leverage critical trends and her expertise in digital and traditional media, she leads a firm that designs bespoke marketing campaigns for some of the world’s leading wealth management firms, fintech, and family offices; campaigns that strengthen their brand value and drive client acquisition. April is recognized by IBM as an “Influencer” in wealth management and fintech and is a regularly-featured source of expert commentary to international news and business outlets, trade publications, and broadcast media.
Susan Danzig is an experienced Business Development Coach for financial services professionals. She leverages a 20+ year career guiding financial advisors to achieve greater business success. She is a catalyst for growth with a long track record of helping clients communicate their value, define their specialization, and create effective marketing strategies that attract ideal clients and grow firms consistently.
She is a Certified Business Development Coach who is shaping the industry’s future as a National Board Member for the Financial Planning Association (the FPA) and former President of the East Bay Chapter of the FPA.
Savvy Ladies strives to empower women by providing free financial literacy education to all women, regardless of age or income level. The nonprofit has helped more than 20,000 women of varied-backgrounds through their volunteer network of financial planners that answer key questions during times of transition which has helped put women on the path to financial literacy and security.
In this episode, Laura Gregg and David Partain speak with Judy Herbst, Executive Director of Savvy Ladies to learn about the organization and how financial professionals from across the country are helping women create better financial outcomes for themselves and their families.
Judy Herbst discusses:
The history of Savvy Ladies
Who Savvy Ladies serves and how its mission has grown
How advisors are making an impact in women’s lives
The new community of financial professionals growing from this work
Virtual engagements makes volunteering less time consuming
Judy Herbst is the executive director of Savvy Ladies. She has over 20 years of relationship-building experience working with iconic brands such as Tiffany & Co, American Girl, and Worthy.com. Judy develops astounding programs and initiatives that educate and raise awareness about important issues affecting women, parents, and families.
She comes to Savvy Ladies with great knowledge and experience working with women throughout her career and brings her business acumen and creative, marketing & client relationship savviness along with her proven success record in developing, driving and executing business growth initiatives.