It’s time to challenge what you thought you knew about the investor behaviors of high-net-worth (HNW) men versus women. 

In part two of our mini-series, the conversation continues with Laura Gregg and David Partain of FlexShares Exchange Traded Funds as they dig deeper into the unexpected findings from their stereotype-smashing study. Together, they uncover the actions, desires, and perceptions of men and women HNW investors that are true departures from gender stereotypes. 

In this episode, you will learn:

• Surprisingly, who the more conservative investor is
• Which gender considers themselves to be “experts” in investing
• How vastly different financial goals are between the genders
• What these HNW primary breadwinners really want from their advisor services
• And more!

Tune in to hear what the findings reveal about the behaviors of HNW primary breadwinner men versus women. 

Resources:  FlexShares Exchange Traded Funds | Study: “Rethink How to Win Executives” | Contact Laura Gregg | Contact David Partain

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Despite high-net-worth (HNW) earners being a key market for advisors, little research has been done on the investor behaviors of men versus women in this demographic. Now FlexShares’ study is casting light on the gender differences within this group, and the results call for advisors to change their approach. 

In this episode, Laura Gregg and David Partain of FlexShares Exchange Traded Funds talk about the remarkable findings from their study, which reveals that HNW earners don’t fit the mold of traditional gender stereotypes. This is a conversation that examines advisors’ assumptions and opportunities for them to make changes that will cultivate lasting client relationships.

In this episode, you will learn:

• What prompted FlexShares to invest in this study
• How the results can help advisors rethink how they serve HNW clients
• Which gender stereotypes and assumptions were called into question by the results
• And more!

Tune in now and discover how HNW primary breadwinners are defying traditional gender stereotypes.

Resources:  FlexShares Exchange Traded Funds | Study: “Rethink How to Win Executives” | Contact Laura Gregg | Contact David Partain

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What are you doing to be of service not only to your clients but to their friends and family who are looking for direction and certainty?

In this episode, Laura Gregg and David Partain are joined by Susan Danzig, a consultant for financial advisors. Together, they delve into the impact that the current pandemic is having on financial advisors, how to approach prospecting, and what strategies advisors can use to grow their business and still succeed during these uncertain times.

In this episode, you will learn:

• The importance of keeping clients updated
• Why referrals need to be a priority
• The necessity of using direct communication
• Seven steps for supporting your business development
• And more!

Tune in now to learn how to approach prospecting during a crisis like COVID-19. 

FlexShares Exchange Traded Funds | Contact Laura Gregg | Contact David Partain | Susan Danzig

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In this inaugural episode, we talk about why we launched the Flexible Advisor podcast and the content you can expect to receive. The series will focus on investor and advisor research and industry experts and your financial advisor peers will join us provide their insights as well.  

We are launching during the Coronavirus crisis so you’ll hear a mix of episodes – some that deal with the current turmoil and others that were recorded in advance of the downturn.  We believe all of the episodes will be relevant to you and your business and we hope you find the value – and some actionable ideas – in these podcasts. 

Resources: FlexShares Exchange Traded Funds | Contact Laura Gregg | Contact David Partain

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