It’s time to challenge what you thought you knew about the investor behaviors of high-net-worth (HNW) men versus women.
In part two of our mini-series, the conversation continues with Laura Gregg and David Partain of FlexShares Exchange Traded Funds as they dig deeper into the unexpected findings from their stereotype-smashing study. Together, they uncover the actions, desires, and perceptions of men and women HNW investors that are true departures from gender stereotypes.
In this episode, you will learn:
- Surprisingly, who the more conservative investor is
- Which gender considers themselves to be “experts” in investing
- How vastly different financial goals are between the genders
- What these HNW primary breadwinners really want from their advisor services
- And more!
Tune in to hear what the findings reveal about the behaviors of HNW primary breadwinner men versus women.