Tag: Personal Branding

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Ep 98: Your Personal Brand: Capitalize on Your Strengths – With Susan Danzig

Ep 98: Your Personal Brand: Capitalize on Your Strengths – With Susan Danzig

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Creating a distinct personal brand may be the most important (and underestimated) thing you can do to attract ideal clients and enhance your practice. 

In this podcast episode, Laura Gregg and David Partain invite Susan Danzig, a certified business development coach, to discuss how your brand can help clients and prospects understand who you are and what you can provide.  

Susan discusses: 

  • The value of establishing a market niche in today’s environment 
  • How personal and corporate branding can work in tandem
  • Using your personal interests to connect with your ideal clients 
  • Why taking stock of who you serve, how you stand out, and what you offer is an ongoing process
  • And more

Resources: 

Connect With Susan Danzig:

Connect With  Laura Gregg: 

Connect With  David Partain: 

About Our Guest:

Susan Danzig has been consulting with financial services professionals since 1997. She helps her clients understand and clarify their true value, define their specialization and create effective marketing strategies. Susan’s specialty is brand refinement, messaging and strategic marketing to enhance a business’s market value for growth and sale.

Susan is a graduate of the University of Colorado in Boulder, a Certified Business Development Coach and a Certified Master Neuro Linguistic Programming Practitioner. A strong contributor to the financial services community, Susan has served as a National Board Member of the Financial Planning Association.

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Ep 86: Your Most Valuable Asset: Personal Branding with April Rudin

Ep 86: Your Most Valuable Asset: Personal Branding with April Rudin

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Just as people look online to check a restaurant or service provider before making a reservation or appointment, prospects and referrals are probably vetting you (among others) to determine whether to contact you. Who are they seeing? 

In this episode, Laura Gregg and David Partain dive into the world of digital marketing and personal branding with April Rudin, founder and president of the Rudin Group. April shares four tips to make your digital presence more interesting and effective.

April discusses: 

  • Why personal branding is more important than ever
  • How a personal dimension can set you apart
  • The value of professional input 
  • Why to make a social pivot to B2B 
  • And more

Resources: 

Connect With April Rudin:

Connect With  Laura Gregg: 

Connect With  David Partain: 

About Our Guest:

Founder and President of The Rudin Group, April J. Rudin is widely acknowledged as a top marketing strategist for the financial services and wealth-management sectors. Distinguished by her ability to forecast and leverage critical trends and her expertise in digital and traditional media, she leads a firm that designs bespoke marketing campaigns for some of the world’s leading wealth management firms, fintech, and family offices; campaigns that strengthen their brand value and drive client acquisition. April is recognized by IBM as an “Influencer” in wealth management and fintech and is a regularly-featured source of expert commentary to international news and business outlets, trade publications, and broadcast media. 



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